report by BlackRock
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Client Experience
Cultivate a Niche Market with Events
Specializing in a niche client base is one of the most powerful strategies to grow your business. Focus your marketing efforts on a targeted client persona to brand yourself as the best financial advisor for their unique investment needs.
Client Experience
Getting your Clients to See Green with Eco-Friendly Events
Living a green life, or minimizing lifestyle impact on the environment, is becoming increasingly important to many people. Green events might be special draw for clients and their friends who value sustainability.
Client Experience
Establish your role as a trusted resource, educate your clients in unique ways
Entice guests with the promise of fun and then perhaps you'll get to sprinkle a little knowledge on the audience throughout the event. There are times, however, when clients need information and guidance that is not directly within the scope of your expertise.
Client Experience
Build community and get more referrals
Tired of wasting time and other resources on cold leads? If you have raving client base, no matter the size, you are sitting on a gold mine. You don't even have to call clients up to ask for referrals.
Client Experience
Don't be a bore. Lose the tired seminars
Client-focused events should be a part of every financial advisor's business plan. You'll want to forego the after work retirement seminars, however. Consumers of the digital economy era are different in many ways.
Human Capital
Millennials aren't interested/don't have money to invest: Moving beyond the stereotypes
Huge opportunities for growth are overlooked because too many firms believe the myth that millennials aren't interested in investing and don't have money. Bridge this gap with a multigenerational team of advisors.
Human Capital
Millennials are distracted by technology: Moving beyond the stereotypes
Technology is not truly a distraction to millennials, but rather the infrastructure for much of their lives. Use it to your firm's advantage.
Human Capital
Millennials are overly concerned with social responsibility: Moving beyond the stereotypes
Millennials are values oriented and want to be engaged with firms and people that understand and share their values. Harness this passion to grow your business and retain employees.
Human Capital
Millennials need constant feedback: Moving beyond the stereotypes
Millennials don't necessarily need hand holding but they do want regular engagement from their managers. If handled correctly this can yield strong results and efficiency.
Human Capital
Millennials are not loyal: Moving beyond the stereotypes
While millennials may not be loyal to their employers they are loyal to their work. Learn how to understand how to engage and retain these talented employees
Human Capital
Millennials are lazy: Moving beyond the stereotypes
Millennials were faced with post-secondary tuition rates that skyrocketed, but committed themselves to hard work and invested in their future with record levels of student debt. What is their reward for becoming the most educated generation?
Human Capital
Millennials are entitled: Moving beyond the stereotypes
Millennials tend to hold higher expectations about the opportunities for which they qualify than their predecessors held. They are not on a quest for handouts; instead, they tend to follow the principle of “risk and reward."